Creative is unit of necessary information for an AD.
Wednesday, January 14, 2015
Tuesday, January 13, 2015
The 10 things you need to know in advertising today
The 10 things you need to know in advertising today
By Lara O'Reilly
Good morning. Here's what's going on in adland.
1. Facebook video is driving YouTube off Facebook. New data from Socialbakers, provided to Business Insider, shows that Facebook page owners posted more Facebook videos than YouTube videos for the first time in November.
2. A model who appears in the Coca-Cola Fairlife milk ads, branded by the media as "sexist," says she didn't give her permission to appear in the campaign. The model di ..
3. A Pizza Hut branch in England has apologized for posting an ad seeking "good looking girls" to work as receptionists. Pizza Hut UK responded by calling it an "individual error of judgment."
4. Here are the 10 ads of the year that people couldn't stop watching. Google has put together its annual list of the most viewed ads on YouTube.
5. Facebook has also launched its year in review to highlight the topics that dominated the conversation on the platform in 2014. Facebook was dominated by the ALS Ice Bucket Challenge.
6. Business Insider has charted the rise and fall of Abercrombie & Fitch. The retailer's CEO Mike Jeffries announced he is stepping down on Tuesday.
7. Digiday looks at how publishers are combatting ad blockers. It's not easy, but there are ways to block the blockers (or at least dissuade pe ..
8. MasterCard is promoting its Apple Pay partnership with an ad campaign starring Gwen Stefani, Adweek reports. The McCann XBC spot sees the singer rewarding Apple Pay users with gifts. The campaign extends into the real world, where Mastercard will reward some lucky Apple Pay users with prizes such as a meet and greet with Stefani and World Series tickets.
9. China is considering a ban on tobacco advertising, The Wall Street Journal reports. China's cabinet is looking to ban all forms ..
10. The New York Times is looking to expand the number of print sections its offers, The Wall Street Journal reports. Print still makes up 72% of the company's advertising revenue and 79% of its circulation revenue.
Read more at:
http://economictimes.indiatimes.com/articleshow/45455447.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
By Lara O'Reilly
Good morning. Here's what's going on in adland.
1. Facebook video is driving YouTube off Facebook. New data from Socialbakers, provided to Business Insider, shows that Facebook page owners posted more Facebook videos than YouTube videos for the first time in November.
2. A model who appears in the Coca-Cola Fairlife milk ads, branded by the media as "sexist," says she didn't give her permission to appear in the campaign. The model di ..
3. A Pizza Hut branch in England has apologized for posting an ad seeking "good looking girls" to work as receptionists. Pizza Hut UK responded by calling it an "individual error of judgment."
4. Here are the 10 ads of the year that people couldn't stop watching. Google has put together its annual list of the most viewed ads on YouTube.
5. Facebook has also launched its year in review to highlight the topics that dominated the conversation on the platform in 2014. Facebook was dominated by the ALS Ice Bucket Challenge.
6. Business Insider has charted the rise and fall of Abercrombie & Fitch. The retailer's CEO Mike Jeffries announced he is stepping down on Tuesday.
7. Digiday looks at how publishers are combatting ad blockers. It's not easy, but there are ways to block the blockers (or at least dissuade pe ..
8. MasterCard is promoting its Apple Pay partnership with an ad campaign starring Gwen Stefani, Adweek reports. The McCann XBC spot sees the singer rewarding Apple Pay users with gifts. The campaign extends into the real world, where Mastercard will reward some lucky Apple Pay users with prizes such as a meet and greet with Stefani and World Series tickets.
9. China is considering a ban on tobacco advertising, The Wall Street Journal reports. China's cabinet is looking to ban all forms ..
10. The New York Times is looking to expand the number of print sections its offers, The Wall Street Journal reports. Print still makes up 72% of the company's advertising revenue and 79% of its circulation revenue.
Read more at:
http://economictimes.indiatimes.com/articleshow/45455447.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
Friday, July 18, 2014
How to do Facebook Ads right (or, the best £100 you’ll spend this month)
Everyone should advertise on Facebook. Everyone. There are over 1 billion active (and growing) Facebook users. That’s 1/7th of the world’s population. And a significant chunk of your (anyone’s) target audience, all using a website that allows for wonderfully specific targeting.
But running Facebook ad campaigns can be confusing – Facebook change their policies, there’s a myriad of options for how to structure a campaign, how best to target an audience, how to exclude people you don’t want to target … on and on. What we need is a simple run down of how to do Facebook ads right. Here’s how I would spend my first £100 on Facebook ads:
Firstly though, it’s worth noting a few things up front:
Online advertising requires patience. Usually, there are no ‘quick wins’. It can take months to hone your offer, your content and your target market. Give it time, continually adjust based on the results, and be prepared to move on if it’s not working for you.
If Facebook ads work for you, be prepared to pile into it. Facebook gives you great control over who you target and how much you spend doing it. You’ll want to be measuring your return on the ads – and if they’re working, be prepared to quickly divert funds from other less profitable sources.
But look out for decay. Online ad performance will decline over time. A campaign that works well for you will slowly stop working. Pay attention to the point at which it’s performance drops below your level of expectation for that campaign, and refresh it.
It’s all about the money. High click through rates are nice. It’s great to have an ad that sends a lot of people to your goal. But if you’re not converting those people (financially, or into email subs, or whatever conversion metric you use) then you’re wasting your money. And it’s all about the money.
You can read the full post here: How to do Facebook Ads right (or, the best £100 you’ll spend this month)
But running Facebook ad campaigns can be confusing – Facebook change their policies, there’s a myriad of options for how to structure a campaign, how best to target an audience, how to exclude people you don’t want to target … on and on. What we need is a simple run down of how to do Facebook ads right. Here’s how I would spend my first £100 on Facebook ads:
Firstly though, it’s worth noting a few things up front:
Online advertising requires patience. Usually, there are no ‘quick wins’. It can take months to hone your offer, your content and your target market. Give it time, continually adjust based on the results, and be prepared to move on if it’s not working for you.
If Facebook ads work for you, be prepared to pile into it. Facebook gives you great control over who you target and how much you spend doing it. You’ll want to be measuring your return on the ads – and if they’re working, be prepared to quickly divert funds from other less profitable sources.
But look out for decay. Online ad performance will decline over time. A campaign that works well for you will slowly stop working. Pay attention to the point at which it’s performance drops below your level of expectation for that campaign, and refresh it.
It’s all about the money. High click through rates are nice. It’s great to have an ad that sends a lot of people to your goal. But if you’re not converting those people (financially, or into email subs, or whatever conversion metric you use) then you’re wasting your money. And it’s all about the money.
You can read the full post here: How to do Facebook Ads right (or, the best £100 you’ll spend this month)
Subscribe to:
Posts (Atom)