Monday, October 3, 2022

Demo targeting

 Demographic targeting is defined as a type of marketing segmentation. Segments include Age, gender, family size, religion, ethnicity, education, and even income. The data from this can be segmented into different markets, which allows companies to accurately target consumers.

You can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. 

if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men. 

Most of the demo targeting will use AND-OR rules. 

So the demo targeting is Gender [F] And Age [13-21] 


For example, SAKA retail wants to sell Women's T-shirts for teenagers. 


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