Showing posts with label Advertising Terms. Show all posts
Showing posts with label Advertising Terms. Show all posts

Friday, January 13, 2023

What is Pop-Up ad | How it works Pop-Up ad | Advantages | Disadvantages

 What is Pop-Up ad

Pop-up ads are a type of online advertisement delivered through a web browser. They are typically triggered by user interaction with a website, such as clicking a link or scrolling down the page. A pop-up ad appears in a new browser window and is usually displayed atop the content of the page you were previously viewing. It often appears as a box with a message and a link to the advertiser's website.

Pop-up ads are often used to promote a business or product, or to encourage people to sign up for a newsletter, enter a competition, or download an app. They can also be used to display targeted offers or ads based on a user’s browsing history or location. Pop-up ads are usually quite disruptive and can be difficult to close or dismiss.

Pop-up ads are widely used by advertisers, but they have become increasingly unpopular with Internet users, who may find them intrusive or annoying. Many web browsers now include features that block pop-up ads. However, some websites may still use them, so it’s important to be aware of how to identify and disable them when they appear.

How it works Pop-Up ad

Pop-up ads are a form of online advertising that has been around for many years, but recently they have become much more popular. Pop-up ads are windows that appear on top of the page you are viewing. They are often used to advertise products or services, and they can be very disruptive to a user’s experience.

Pop-up ads can be triggered in a variety of ways. The most common is when a user visits a website and a pop-up is triggered based on the user’s behavior. For example, if a user visits a website that sells clothes, the pop-up could be triggered to offer a discount on a particular item. Other triggers can include time on a site, or even a user’s location.

Pop-up ads can also be triggered by third-party services. These services can detect when a user visits a website and then trigger a pop-up ad to appear. This is often used by advertisers to target specific demographics or locations.

Pop-up ads can be extremely effective at getting a user’s attention and can be used to promote products, services, or even special deals. However, they can also be extremely intrusive and can quickly become annoying if they are not managed properly.

For this reason, it’s important to ensure that pop-up ads are used responsibly. Many websites now have settings that allow users to control the types of ads they see, and many have even implemented tools that allow users to block certain types of ads.

Pop-up ads can be a great way to get a user’s attention and promote a product, service, or special deals. However, it’s important to use them responsibly and ensure that users are not overwhelmed by them. With the right approach, pop-up ads can be a great way to get a user’s attention and drive more sales.

Advantages Pop-Up ad

Pop-up ads are one of the most effective ways to advertise online. Pop-up ads are used by many companies to promote their products or services, usually in the form of a small window that appears on the screen. While some people find them annoying, there are several advantages of using pop-up ads. 

1. Increased Visibility – One of the main advantages of using pop-up ads is that they provide increased visibility to your website or product. Pop-up ads appear directly in front of the user, and this allows your product or website to stand out from the rest. This can result in an increase in traffic, leads, and sales. 

2. Targeted Advertising – Pop-up ads are highly targeted, as they are often tailored to the user’s interests and browsing habits. This allows companies to target their ads to the right people, which in turn increases the chances of success. 

3. Cost Effective – Pop-up ads are relatively inexpensive, making them ideal for companies on a budget. They are typically cheaper than other forms of online advertising, such as pay-per-click ads. 

4. Quick Results – Pop-up ads can generate quick results, as they appear immediately on the user’s screen. This allows companies to track their results and make adjustments to their campaigns quickly and easily. 

Overall, pop-up ads are a great way to advertise online. They are effective, cost-effective, and can generate quick results. If you are looking for an effective way to advertise online, pop-up ads may be the perfect solution.

Disadvantages  Pop-Up ad

Pop-up ads are a form of online advertising that can be seen across the internet. While they can be effective in driving traffic to a website, there are some disadvantages to using them. In this article, we will take a look at some of the potential drawbacks of using pop-up ads.

1. Annoying: Pop-up ads can be incredibly annoying to users. They often appear when you are in the middle of something and can be difficult to close. This can lead to a lot of frustration and can drive potential customers away from a website.

2. Intrusive: Pop-up ads are intrusive by their nature. They are often placed in the middle of content or even on top of it, making it difficult for a user to read what they want to. This can make for a bad user experience and can lead to less engagement with a website.

3. Space-consuming: Pop-up ads take up a lot of space on a page and can make it difficult to navigate a website. This can lead to a cluttered page that can be hard to use, which can turn people away.

4. Low click-through rate: Pop-up ads have a low click-through rate, which means that a lot of people who see the ads won’t actually click on them. This means that the ads may not be as effective as other forms of online advertising.

5. Security risks: Pop-up ads can pose a security risk as they can be used to deliver malicious software or to steal information. This can lead to a lot of problems for people who use the internet and can cause a lot of damage.

Pop-up ads can be an effective way to drive traffic to a website, but they also come with some potential drawbacks. It is important to weigh these carefully before deciding to use them for your website.

What is Pop-Under ad? | How it works Pop-Under ad | Advantages | Disadvantages

 What is Pop-Under ad?

Pop-under ads are one of the most effective forms of digital advertising. They are designed to be non-intrusive and are often used to boost brand recognition and reach large audiences.

Pop-under ads are typically web page advertisements that appear in a separate window behind the active web page. When the user closes the active page, the pop-under ad is revealed. This is different from the more common pop-up ad, which appears in front of the active page and is more intrusive.

Pop-under ads can be used to reach a large and varied audience. They are often placed on websites that have high visitor traffic, such as news sites, entertainment sites, and social media sites. This allows the advertiser to reach a large number of potential customers.

Pop-under ads are also relatively easy to set up and manage. They can be created and managed through online web-based advertising networks, which make it easy to track the performance of the ad and make necessary adjustments.

Pop-under ads are also cost-effective. They are generally much less expensive than other forms of digital advertising, such as display ads, search engine marketing, and social media campaigns. This makes them a great choice for businesses with limited marketing budgets.

Pop-under ads can be effective for reaching potential customers and boosting brand recognition. They are relatively non-intrusive and can be created and managed through online web-based advertising networks. They are also cost-effective, making them a great choice for businesses with limited marketing budgets.

How it works Pop-Under ad

Pop-under advertising is a type of online advertising that appears in a separate, new window behind the current browser window when a user visits a website. As the user continues browsing, the pop-under window is minimized and appears underneath all other browser windows. Pop-under ads are an effective form of web advertising because they have a higher chance of being seen by the user.

Pop-under ads are triggered by a JavaScript code embedded in the website code. When a user visits the website, the code is run, and the ad appears. The ad is typically a full-page advertisement, although some sites may offer the option of displaying a smaller, more targeted ad. The ad is then displayed until the user closes the window or navigates away from the site.

Pop-under ads are usually served up by third-party ad networks. The advertiser pays the network to display the ad, and the network then pays the website owner for displaying the ad. This is a great way for websites to monetize their traffic without disrupting the user experience.

Pop-under ads are becoming increasingly popular with advertisers because they can be targeted to specific audiences. Advertisers can target ads based on the user's location, device, browser, and other criteria. This allows them to deliver more relevant ads to their target audience.

Pop-under ads are also relatively unobtrusive compared to other forms of online advertising, such as pop-up ads. Since the ad is displayed in a separate window and is usually minimized, it is less likely to be intrusive or disruptive to the user's experience.

Overall, pop-under ads can be a great way for advertisers to reach their desired audience without distracting the user from their browsing experience. By targeting their ads to their target audience and delivering them in an unobtrusive manner, advertisers can ensure that their message is seen and heard.

Advantages Pop-Under ad

Pop-Under ads are one of the most effective and popular forms of online advertising. They are ads that appear in a new web browser window behind the main window, and remain hidden until the main window is closed. Pop-Under ads are gaining popularity among advertisers due to the numerous advantages they offer. 

One of the main advantages of Pop-Under ads is that they are less intrusive than other forms of online advertising. Unlike traditional pop-ups, which can be intrusive and distracting, Pop-Under ads are hidden in the background and are only visible when the main window is closed. This makes them much less likely to be blocked by web browsers or ad blockers, as users may not even be aware that the ads are there. 

Another advantage of Pop-Under ads is that they are effective at capturing the attention of users. Because Pop-Under ads are hidden until the main window is closed, they are often the last thing users see when they leave a website. This makes them more likely to be noticed and clicked on than other forms of online advertising.

Pop-Under ads also have a higher click-through rate than other forms of online advertising. This is due to the fact that they are often the last thing users see before they leave a website, so they are more likely to be clicked on than other forms of online advertising.

Finally, Pop-Under ads are cost-effective. They are often cheaper than other forms of online advertising, and can be used to target a specific demographic or audience. This makes them an attractive option for advertisers looking to get the most out of their advertising budget.

In conclusion, Pop-Under ads offer numerous advantages for advertisers looking to reach their target audience. They are less intrusive than other forms of online advertising, are effective at capturing the attention of users, have a higher click-through rate, and are cost-effective. As such, Pop-Under ads are an attractive option for any business or organization looking to promote their products and services online.

Disadvantages Pop-Under ad

Pop-Under ads are a form of advertising that are becoming increasingly popular due to their unobtrusive nature and ability to capture user attention. While they may have their advantages, there are also some key disadvantages to consider when using this type of ad.

1. Low Click-Through Rates: The click-through rate (CTR) of Pop-Under ads is typically much lower than other types of online advertising, such as banner ads or contextual ads. This is due to the fact that they are hidden behind the main window and can be difficult to spot.

2. Annoying: Pop-Under ads can be seen as intrusive and annoying to users, which can result in a negative perception of the brand being advertised. They are also prone to being blocked by ad blockers and browsers, which can further reduce the chances of the ad being seen.

3. Low Conversion Rates: Pop-Under ads can be difficult to measure in terms of conversions, as the ads are often unseen by the user and can be easily ignored. This means that the return on investment (ROI) for this type of ad may be much lower than other forms of advertising.

4. Low Brand Awareness: Pop-Under ads may not be as effective in increasing brand awareness as they are hidden, and can be easily forgotten. This means that they may not be as effective as more visible forms of advertising, such as Display Ads or Native Ads.

Overall, Pop-Under ads can be an effective way of advertising, but they do have some key disadvantages that should be taken into consideration. Low click-through rates, annoying users, low conversion rates and low brand awareness are all potential issues that could arise when using Pop-Under ads. It is therefore important to consider the pros and cons of this type of ad before investing.

Tuesday, January 3, 2023

What Is Call for Action | Call to action (CTA)

 Advertising is a powerful tool for businesses to promote their products and services. It’s not only an important way to reach potential customers, but it’s also an effective way to generate brand awareness and create a lasting impression. But in order to be effective, advertising must have one essential element: a call to action. 

A call to action (CTA) is a phrase or sentence used in an advertisement or other promotional material that encourages the audience to take a specific action. It’s a way to let the audience know what you want them to do — whether it’s to purchase a product, sign up for a service, or visit your website. A good CTA is clear and concise, and can be tailored to the specific needs of the business. 

A good call to action should be simple and direct. It should be easy to understand and should not be overly long – a few words or a short sentence is usually enough. The more specific the CTA, the better. For example, instead of simply saying “learn more”, a CTA should include a specific action such as “visit our website to learn more”. This makes it easier for the audience to understand what you want them to do, and makes it more likely that they will follow through with the action. 

The CTA should also be placed in a prominent position, such as at the end of the advertisement or at the top or bottom of the page. This makes it more likely that the audience will see it, and increases the chances that they will take the desired action. Additionally, it’s important to use language that is clear and concise, so that the audience understands exactly what you want them to do. 

It’s also important to focus on the benefits of the action. For example, if you’re advertising a product, you should include information about how the product can help or benefit the customer. This will make the CTA more compelling, and will encourage the audience to take the desired action. 

Finally, it’s important to make sure the CTA is in line with the overall goal of the advertisement. If the goal is to generate leads, the CTA should encourage the audience to fill out a form or sign up for a newsletter. If the goal is to sell a product, the CTA should direct the audience to make a purchase. 

By using a call to action in your advertising, you can not only increase the chances of your audience taking the desired action, but you can also create a lasting impression and generate brand awareness. A good call to action should be clear and concise, and should be tailored to meet the specific needs of the business. When used effectively, it can be a powerful tool for businesses to promote their products and services.

Conversion (Action) | Lead | Conversion formula CPA

 If you’re a digital marketer, you’ve likely heard the term “conversion” thrown around. In the world of advertising and marketing, conversion means to turn a casual visitor or viewer into a customer. To put it simply, it’s the process of getting someone to take action and purchase your product or service.

It can be a complex process that involves improving the customer experience, optimizing your website, and creating effective campaigns. But regardless of the complexity, it’s one of the most important aspects of digital marketing. That’s why it’s essential to understand how to measure, track, and increase your conversion rate.

The first step in improving your conversion rate is to understand what it is. Your conversion rate is the percentage of people who take a desired action after interacting with your website or ad. This could be making a purchase, signing up for a newsletter, or downloading an app. The higher your conversion rate, the more successful your campaigns are.

Once you know your conversion rate, it’s time to start implementing tactics to increase it. This can involve optimizing your website for usability and making sure it’s easy to navigate. It can also involve creating compelling content and ads that will draw people in and make them want to take action.

In addition to optimizing your website, you should also make sure it’s loading quickly. Slow-loading websites can lead to a poor user experience, which can reduce your conversion rate. You should also make sure that your website is mobile-friendly, as more and more people are using their phones to access the internet.

Finally, you should focus on creating effective campaigns. This can include creating compelling copy, attractive visuals, and targeted ads. You should also focus on creating campaigns that are relevant to your audience and speak to their specific needs.

Overall, conversion is one of the most important aspects of digital marketing. It’s essential to understand your conversion rate and implement tactics to increase it. This can involve optimizing your website for usability, making sure it’s loading quickly, creating compelling campaigns, and targeting your ads to the right audience. With the right strategies in place, you can increase your conversion rate and generate more leads and sales.

Conversion (Action) formula  


Advertising Conversion = Number of Ad Clicks / Number of Ad Impressions x 100

For example, if an ad received 500 clicks from 10,000 impressions, its Advertising Conversion would be 5%. 

Advertising Conversion = 500 / 10,000 x 100 = 5%

What is CTR (Click Through Rate)? | CTR (Click Through Rate) formula

If you’re running any kind of digital marketing campaign, then you’ve likely heard of the term “CTR”. CTR stands for Click Through Rate, and it’s a key metric to measure the success of your campaigns. In this blog post, we’ll explore what CTR is, why it’s important, and how to improve it.

At its core, CTR is a measure of the percentage of people who click on a link or ad, out of the total number of people who view it. For example, if 100 people see your ad and 10 of them click it, then you have a 10% CTR. CTR is important because it provides insight into how effective your campaigns are at engaging your target audience.

The average CTR varies greatly depending on the type of ad you’re running. For example, Google Adwords ads have an average CTR of around 1.91%, while Facebook ads have an average CTR of around 0.90%. It’s important to know the average CTR for your type of ad, so that you can compare your performance against the benchmark.

There are several things you can do to improve your CTR. Firstly, make sure that your ad is interesting and relevant to your target audience. If your ad is boring or irrelevant, then it won’t get a high CTR. Secondly, use compelling visuals in your ad. People are more likely to click an ad if it has an eye-catching image. Thirdly, use persuasive language in your ad copy. Make sure that the copy is clear and concise, and that it explains the benefits of clicking the link.

Finally, A/B test your ads. A/B testing is a process of changing different elements of an ad and comparing the results to see which version performs better. This can be done with different visuals, headlines, copy, or any other element of your ad. A/B testing will help you determine which elements lead to higher CTRs so that you can optimize your campaigns for maximum performance.

Overall, CTR is an important metric for measuring the success of your digital marketing campaigns. By understanding what CTR is, why it’s important, and how to improve it, you’ll be able to optimize your campaigns for the best possible results.

CTR (Click Through Rate) formula 

CTR Formula: 
CTR = (Number of Clicks on an Ad / Total Number of Impressions) x 100

If an ad receives 100 clicks out of 10,000 impressions, then the CTR would be calculated as follows: 

CTR = (100 / 10,000) x 100 = 1%

CPM (Cost per mille) | CPM (Cost per mille) formula

CPM, or cost per mille, is a pricing model used by advertisers to purchase online advertising space. The term mille is Latin for thousand and refers to the number of impressions or views an ad receives. CPM is calculated by dividing the cost of the ad by the number of impressions.

CPM is a popular pricing model because it allows advertisers to predict their costs and budget accordingly. With CPM, advertisers pay for each impression of the ad, rather than for each click or action, making it ideal for campaigns that focus on building brand awareness.

Advertisers can use CPM to determine which ad campaigns are most effective and which are not. If an ad campaign has a high CPM, it means that the cost per impression is high and that the campaign is not performing as well as expected. Conversely, a low CPM indicates that the campaign is performing well and that the cost per impression is low.

Advertisers can also use CPM to determine the return on investment (ROI) for a particular campaign. By dividing the total cost of the campaign by the total number of impressions, advertisers can calculate the cost per impression and determine the campaign’s overall ROI.

When purchasing online advertising space, advertisers can choose between CPM and other pricing models such as CPC (cost per click) and CPA (cost per action). CPM is best used for campaigns that focus on brand awareness, while CPC and CPA are better suited for campaigns that drive direct sales.

In conclusion, CPM is a popular and effective pricing model used by advertisers to purchase online advertising space. It is ideal for campaigns that focus on building brand awareness and allows advertisers to predict their costs and budget accordingly. Advertisers can also use CPM to determine the ROI of a particular campaign.

CPM (Cost per mille) formula  

CPM = (Advertising Cost / Number of Impressions) x 1000

Example: If an advertiser spends $5000 and receives 1 million impressions, their CPM would be calculated as:

CPM = ($5000 / 1,000,000) x 1000 = $5

Saturday, March 14, 2015

Basic terms in advertising

1. Impressions

This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression.

2. CPM (Cost per mille)

Commonly used measurement in advertising !!
CPM is also called as CPT i.e cost per thousand , which means we need to pay cost on every 1000 impressions.
Example : If CPM is $10 , it means cost of 1000 impression is $10 .

3. CTR (Click Through Rate)

How many users that saw your ad have clicked on it too and visited your website or landing page.
The Click Through Rate is calculated as Clicks / Impressions.
Example : Let’s say your ad reached 100 impressions, and 10 users also clicked on the ad, it means your CTR is 10%. If CTR value is high the campaign performance was good.

4. Conversion (Action)

Once a user saw your ad, clicked on it and visited your website or any landing page and does any action like buying of any product or registers or downloads depending upon the which action has been considered as conversion for that campaign , a conversion is calculated.

5. Call for Action

It’s the most important for the user to take any action.Call for Action is what drives the users to interact with your campaign. Depending on the goals that the advertiser set for the campaign, the Call for Action may be: Request a quote, download a brochure, sign up for a newsletter, and of course- buy a product or book a room online. (CPA values calculated as fixed value OR based on the product value.

6. CPL ( Cost per Lead) / CPA (Cost per Acquisition) / Cast per action

It’s the cost spending on clicks / conversion .
Example :  Let’s say your ad drew 100 clicks at 100$, and you achieved 10 Conversions, then you CPL / CPA is 10$.

The lower the CPL/CPA value , means good is the conversion rate.

7. ROI (Return on Investment)

The best example to understand ROI is :
Let’s say you are promoting your restaurant and the Call for Action is booking online reservation for dinner. You already know that your profit from every guest is 10$. In that case, if the CPA is 8$, which means you spent 8$ advertising money to get a reservation, than your ROI is positive, because you have 2$ profit on every reservation.

8. CPC (Cost per click)

Just like CPM , CPC is also a measurement used in online advertising , the only difference is this cost is based on clicks and not impressions . If any user is shown the Ad but he doesn’t clicks on it their won’t be any cost effect as the cost is based on clicks only.
Example : If CPC is $5 , it means every click costs $5 so 20 clicks than it will cost us $100.

*Also , consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2%.

1000 impressions x 4% CTR = 40 click-throughs
$10 CPM / 40 click-throughs = $.25 per click.

9. CPA (Cost per acquisition)/cost per action

CPA measures the advertiser’s per conversion cost from start to finish, from the inclusion to the search engine results to creating interesting landing pages that grab the attention of the visitor. This means cost per acquisition measures how much it costs in advertising to convert one person from a visitor to a client for the company.

Action can be different for different campaigns , like for some registration is set as a conversion and for some the buying of any product i.e when a user reaches the ‘Thank you page’ or may be downloading anything from the client’s page or "Thanks for booking"

10. CPE (Cost per Engagement)

A new measure of performance in online advertising. After CPM, CPC and CPA we have this CPE which has no relation with impression but only with the engagement i.e when any user engages with the brand content.
This measure actually differentiates between quantity and quality.
Engagement can be defined as a user interacting with an ad in any number of ways, including viewing, sharing, voting, commenting, reviewing, playing a game , etc.

CPE campaigns are mainly video campaigns as it initiates used to engage with the creative.

11. CPL (Cost per Lead)

A lead is the initiative in an action .
It is usually a free registration or filling of the form on the creative like mobile number , email Id or name , etc.
Once the user fills the detail , a lead is counted !

12. Ad Dimension

The size of a creative measured in pixels. e.g. 728×90 ; 300×250 ; 160×600, 300x600 etc.

13. Ad Space

The space on a Web page reserved to display advertising.

14. Banner

An online advertisement in the form of a graphic image that typically runs across the top or bottom of a Web page, in the margin, or other space reserved for ads. i.e the Ad Space on the respective web pages.

15. Pop-Under

A window that launches automatically behind the current browser window. It is a type of advertisement like expandable , video Ads are also type of advertisement .

16. Pop-Up

A window that launches automatically in front of the current browser window.

17. Affiliates

A type of advertising system based on the CPA payment method whereby web sites run advertiser’s banners for free but get paid on any sales or registrations that result from visitors that click on the banner.

18. Agency

An organization that provides a variety of ad services for advertisers, including helping them design creative and locate the best place to run their advertising campaign.Today there are number of agencies in market , e.g Exponential , Zedo , Eye Blaster etc..

19. Cookies

Cookies are small files that  are sent from a web server to the local user’s computer to store information unique to that user.Often used by advertisers to keep track of the number  and frequency of advertisements that have been shown to a visitor or by sites to help them determine the number of unique visitors.Cookies can also be used to target  advertising, such as targeting advertising based on an individual’s user profile on a site.

20. Frequency Capping

A term used to describe the number of times the same advertisement is shown to the same visitor during a particular session or time frame.Frequency Capping is a popular method for ensuring that a single user does not see the same ad too often.

21. Geo targeting

Geo targeting is the practice of  targeting ads to web users based on their physical location , e.g. If i want to show to Ad only to US citizen i can target the Geo only to US so no other user at different location can see the Ad .

22. Interstitial

An particular type of advertisement that loads between web pages, requiring a user to look at it before getting to the page they meant to go to.It is one of the closest things on the Internet to television commercials.

23. Post Click Tracking – PCT

This is used to track if a user performs an action after clicking on a banner, such as completing a registration page or purchasing an item. It is done with the use of a cookie placed in the browser that is read by a tracking pixel on a page (such as an order confirmation page or a “thank you for signing up” page).

24. RON

Run of network (RON) means a banner will run on all the network i.e it has the potential  to appear on any page of any site that is part of an ad network.This type of buy is not targeted to any specific choice, it tends to be the least expensive type of advertisement that can be purchased.Custom targeting is quite costly than RON.

25. Leaderboard

Leaderboard is a standard size of an online banner ( advertisement ) of size (w) 729 x (h) 90 (in pixels).

26. MPU ( Mid page Unit )

MPU (Mid Page Unit) or medium rectangle is a banner (advertisement) size of (w) 300 x (h) 250 (in pixels).

27. Skyscraper

Ad Dimension 120×600. Commonly used on the side of pages.

28. ATF – “Above the fold” of a web page.

29. BTF – “Below the fold” of a web page.

30. Insertion Order

It’s a formal contract binding between both the buyer and seller of inventory.

31. Ad Tags

HTML code produced by your ad server that displays the corresponding creatives.

32. Pacing

Pacing is how fast the purchased impressions are delivered , like if the pacing is AGGRESSIVE , it means the impressions are to be delivered in a fast pace while if the pacing is GOVERNED , it means the impressions are to be delivered in some pattern and also in slow mode.

33. Out-clause

Out-clause is the amount of time you have to cancel an insertion order.