Any technology that allows for two-way communication between the audience and the television service provider (such as the broadcaster, cable operator, set-top box manufacturer).
Thursday, April 24, 2014
What is Click-stream?
1) The electronic path a user takes while navigating from site to site, and from page to page within a site;
2) A comprehensive body of data describing the sequence of activity between a user’s browser and any other Internet resource, such as a Web site or third party ad server.
2) A comprehensive body of data describing the sequence of activity between a user’s browser and any other Internet resource, such as a Web site or third party ad server.
Friday, March 21, 2014
Web beacon - What is beacon or What is Pixel?
A web beacon, also known as a web bug, 1 by 1 GIF, invisible GIF, and tracking pixel, is a tiny image
referenced by a line of HTML or a block of JavaScript code embedded into a web
site or third party ad server to track activity.
The image used is generally a single pixel that is delivered
to the web browser with HTML instructions that keep it from affecting the web
site layout. The web beacon will typically include user information like
cookies on the HTTP headers, and web site information on the query string.
Web beacons are
used to collect data for web site and ad delivery analytics, and also specific
events such as a registration or conversion:
· Ad
Creative Pixel - A web beacon embedded in an ad tag which calls a web
server for the purpose of tracking that a user has viewed a particular ad.
· Conversion
Pixel - A web beacon that transmits
to a third-party server that a user has successfully completed a process such
as purchase or registration.
· Piggyback
Pixel – A web beacon that embeds additional web beacons not directly placed
on the publisher page.
· Secure
Pixel - A web beacon that is delivered over HTTPS.
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