programmatic guaranteed (PG) deals futures

As digital ad spend continues to grow, programmatic guaranteed (PG) deals have become increasingly popular. PG deals are a type of programmatic ad buying that guarantees the advertiser a certain volume of impressions or clicks for a fixed price. As the name implies, this form of ad buying is based on a contract between the advertiser and the publisher, with both parties agreeing to certain terms before the start of the campaign. 

PG deals are great for advertisers looking to secure a certain amount of impressions or clicks for their campaigns. Advertisers can use this form of ad buying to ensure that their campaigns reach their target audiences and that their campaigns are successful. This type of ad buying also gives advertisers more control over their campaigns, allowing them to set specific goals and expectations.

One of the major advantages of PG deals is that they offer more flexibility than other forms of programmatic ad buying. With PG deals, advertisers can tailor their campaigns to meet the specific needs of their target audiences. This type of ad buying also allows for dynamic pricing, meaning that advertisers can adjust their prices based on the performance of their campaigns. In addition, with PG deals, advertisers can purchase impressions or clicks from multiple publishers, giving them access to a larger audience.

PG deals are also becoming increasingly popular due to their ability to help advertisers manage their budgets more effectively. By agreeing to a fixed price per impression or click, advertisers can better control their spending and ensure that they are getting the best return on investment (ROI) possible.

In addition, PG deals are becoming increasingly popular due to the emergence of programmatic guaranteed (PG) deals futures. PG futures are an innovative form of programmatic ad buying that allows advertisers to purchase impressions or clicks in advance at a fixed price. This type of ad buying allows advertisers to lock in their campaigns for the future, ensuring that they can reach their target audiences and benefit from the best ROI possible.

PG deals futures are becoming increasingly popular due to their ability to help advertisers better manage their budgets and ensure that they are getting the best ROI possible. With PG futures, advertisers can purchase impressions or clicks in advance, giving them more predictability and control over their campaigns. 

Overall, PG deals are a great option for advertisers looking to secure a certain amount of impressions or clicks for their campaigns. With PG deals, advertisers can tailor their campaigns to meet the specific needs of their target audiences, adjust their prices based on performance, and lock in their campaigns for the future. As digital ad spend continues to grow, PG deals are becoming increasingly popular, making them a great option for advertisers looking to maximize their ROI.

CTV vs OTT | CTV vs OTT advantages and disadvantages

 CTV vs OTT

As technology continues to evolve, so does the way we watch television. Gone are the days of simply having a cable subscription with limited viewing options. Nowadays, viewers are presented with a variety of options to access their favorite shows and movies. One of the biggest debates amongst the TV-watching population is whether to go with Cable TV (CTV) or Over-the-Top (OTT) services. 

CTV is a traditional way to access TV programming, typically through a cable provider like Comcast or Spectrum. It is known as a “linear” type of viewing, meaning that viewers must tune in at specific times in order to watch their favorite shows. Cable TV provides a wide variety of channels, including sports, news, movies and TV series. It also has the advantage of providing a consistent viewing experience, with no buffering or connection issues. 

On the other hand, OTT services like Netflix, Hulu, and Amazon Prime Video are streaming services that allow viewers to access content whenever they want, on whatever device they have. These services have become increasingly popular due to their convenience and affordability. They provide a wide variety of content, from classic shows and movies to exclusive originals. OTT also offers more personalization options, allowing viewers to watch what they want when they want. 

At the end of the day, it really comes down to personal preference. Some viewers prefer the convenience of OTT services, while others value the traditional linear experience of cable TV. Ultimately, it’s up to you to decide which option is right for you.

CTV vs OTT advantages 

When it comes to watching TV, most people are torn between traditional cable TV (CTV) and over-the-top (OTT) streaming services. Both have their pros and cons, and each has a different set of advantages. 

One of the main advantages of CTV is that it is well-established and provides a wide range of programming. CTV offers hundreds of channels, including premium channels like HBO and Showtime, and it also provides access to local broadcast networks. This means that viewers have access to a much larger selection of content than they would with an OTT streaming service. Additionally, CTV is typically less expensive than OTT, making it an appealing option for those on a budget. 

On the other hand, OTT streaming services offer several advantages that traditional cable TV does not. The biggest advantage is the ability to access content on demand. Rather than having to wait for a show or movie to air, viewers can instantly access their favorite shows or movies anytime, anywhere. OTT streaming services also offer a much wider selection of content than CTV, and they often have exclusive shows or movies that are not available on traditional cable. Additionally, OTT services are typically more affordable than CTV, making them an attractive option for those who want to watch TV without breaking the bank. 

Ultimately, it comes down to personal preference when deciding between CTV and OTT streaming services. Both have their advantages, so it’s important to consider your needs and budget when making a decision. If you’re looking for a wide selection of content and don’t mind waiting for shows to air, then CTV is likely the best option. However, if you’re looking for on-demand access to a large library of content and don’t mind paying a bit more, then an OTT streaming service may be the way to go.

CTV vs OTT disadvantages 

When it comes to choosing the best television platform for your home, you may be considering CTV (cable television) and OTT (over-the-top) options. Both CTV and OTT are considered viable options for watching television and offer unique advantages, but there are also some disadvantages to consider before selecting the right platform for your needs. 

The primary disadvantage of CTV is that it is limited in its content offerings. While cable companies offer hundreds of channels, they are not typically as up-to-date with the latest programming as OTT services. Additionally, cable television is often more expensive than OTT services, as many cable companies require a contract that requires a minimum purchase of bundled services such as internet, phone, and television. 

The primary disadvantage of OTT services is that they rely on an internet connection, which can be unreliable or slow in some areas. Furthermore, OTT services may not be available in all areas, and some services may not be compatible with certain devices. Additionally, OTT services may require a subscription fee, which can make them more expensive than CTV in the long run. 

When choosing between CTV and OTT services, it is important to consider both the advantages and disadvantages of each platform. CTV services may be more expensive and limited in their content, but they offer a more reliable viewing experience. OTT services may be more affordable and offer more content, but they rely on a steady internet connection, which may not be available in all areas. Ultimately, the best platform for your needs depends on your budget, viewing preferences, and access to an internet connection.

CTV vs OTT vs linear tv

 CTV vs OTT vs linear tv 

Are you trying to decide whether to watch traditional linear TV, CTV, or OTT? With so many options available, it can be difficult to choose. In this blog post, we’ll break down the key differences between CTV vs OTT vs linear TV so you can make an informed decision. 

Linear TV is the traditional form of television that has been around since the 1940s. It involves a linear broadcast of content, with viewers tuning into a certain channel at a certain time to watch their favorite shows. Linear TV is still the most popular form of television, but its viewership is slowing declining as more viewers turn to streaming services. 

CTV (Connected TV) is a form of streaming video that is delivered through a “smart TV” or similar device. It offers viewers a wide selection of content, including both broadcast and on-demand programming. CTV offers the convenience of streaming services, with the added bonus of a large selection of content. 

Finally, OTT (Over the Top) is a type of streaming service that allows viewers to watch content without a cable or satellite subscription. OTT services offer a wide selection of content, including original programming, as well as live and on-demand content. They are also typically cheaper than CTV and linear TV services. 

Ultimately, the decision of which type of television to watch depends on your preferences and budget. If you’re looking for a wide selection of content and the convenience of streaming, then CTV or OTT may be the right choice for you. But if you’re looking for a more traditional experience and don’t mind paying for it, then linear TV may be the way to go. 

No matter which type of television you choose, you’ll be sure to have an enjoyable experience. So take some time to explore the different options and find which one is right for you.

CTV vs OTT vs linear tv campaigns 

With the rise of streaming services and the decline of traditional linear TV, brands and marketers have been forced to rethink their advertising strategies. While linear TV campaigns are still relevant, they are no longer the only option for reaching potential customers. CTV (connected TV) and OTT (over-the-top) campaigns offer brands new ways to reach their target audiences.

CTV campaigns are delivered through streaming services like Hulu or YouTube TV and displayed on connected TVs or streaming devices. The ads are typically integrated into the programming, so viewers are more likely to pay attention. CTV campaigns are also more targeted, allowing brands to target their ads to specific audiences.

OTT campaigns are similar to CTV campaigns in that they are delivered through streaming services, but the ads are usually displayed before or after programming. OTT campaigns are more cost-effective than linear TV campaigns, but they also have the potential to reach a wider audience.

Linear TV campaigns are still a viable option for brands, but they are no longer the only option. Linear TV campaigns are more expensive than CTV or OTT campaigns and can be less effective at targeting specific audiences.

In the end, it’s up to brands to decide which type of campaign is best suited for their needs. CTV and OTT campaigns offer more targeted and cost-effective options for reaching customers, but linear TV campaigns still have their place for brands that want to reach a wide audience. Ultimately, it’s up to the brand to decide which type of campaign will best meet their goals and budget.

Demand Side Real-Time Bidding | RTB

Real-time bidding (RTB) is a digital form of advertising that allows advertisers to buy and sell online advertising space in real-time, in auction-like formats. This process allows publishers to maximize their ad revenue and advertisers to target the right audiences at the right time with the right message. RTB is considered a demand-side platform (DSP) which allows advertisers to bid on impressions in real-time.

RTB is a great tool for advertisers because it allows them to be highly targeted with their ads. Advertisers can target users based on a variety of criteria, such as location, demographics, interests, and behaviors. This allows them to tailor their ads to the audience they want to reach, ensuring their ads are seen by the right people. RTB also ensures that advertisers are able to get the most out of their budgets, as they only pay for impressions that are likely to convert.

RTB also allows for greater efficiency when it comes to buying and selling ads. In the past, ad buying was a manual process, where advertisers had to negotiate with publishers for ad placement. This was a time consuming and inefficient process. With RTB, the process is automated, allowing for more efficient ad buying and selling. This makes it easier for publishers to maximize their revenue and for advertisers to get the most out of their budgets.

RTB also allows for greater transparency when it comes to buying and selling ads. Publishers have access to detailed analytics that provide insight into the demographics of the audience that is viewing their ads, as well as the performance of the ads. This allows publishers to optimize their ad placements to better target their desired audience. This also allows advertisers to track the performance of their campaigns and adjust their bids accordingly.

Overall, demand side real-time bidding is an effective tool for advertisers, publishers, and other digital marketing professionals. It allows for greater targeting, efficiency, and transparency when it comes to buying and selling ads. It also allows for more efficient ad buying and selling, as well as better insight into the performance of campaigns. Ultimately, RTB is a great tool for advertisers, publishers, and other digital marketing professionals who want to maximize their ad revenue and ensure their ads are seen by the right people.

Programmatic Retargeting | Retargeting optimization

 Retargeting targeting  

Retargeting (also known as remarketing) is an increasingly popular digital marketing tool used to reach out to consumers who have already visited your website. This type of targeted advertising is based on the idea of re-engaging potential customers who have already expressed interest in your product or service.

Retargeting works by tracking the web browsing activity of your visitors. When a user visits your website, a small bit of code (often referred to as a “pixel”) is placed on their browser, which allows you to target them with relevant ads as they browse other websites. This allows you to reach out to them with timely, tailored ads as they are actively looking for your product or service.

Retargeting is a great way to keep your brand top of mind with potential customers. By targeting ads to those who have already visited your website, you can increase brand awareness, drive more sales, and boost overall ROI. Plus, retargeting can be used to segment your audience and create more targeted campaigns. For example, you can create separate campaigns for different segments of your audience, such as people who have visited your website but not made a purchase yet, or those who have already made a purchase.

Retargeting is an incredibly powerful tool that can have a big impact on your bottom line. By engaging with potential customers who have already expressed interest in your product or service, you can increase your reach and drive more sales. So, if you’re looking to get more out of your digital marketing efforts, retargeting is definitely worth considering.

Retargeting targeting optimization

It’s no secret that successful digital marketing campaigns require a combination of elements to work together in order to be successful. One of the most important elements of any campaign is retargeting, which is the process of targeting users who have previously interacted with your brand or product. Retargeting is a powerful tool for optimization as it allows you to focus your efforts on more engaged users who have already expressed an interest in your product or service.

Retargeting works by tracking user behaviour on your website and then displaying ads to them on other websites. This allows you to target users who have already visited your website and engage them in a more meaningful way. It also allows you to reach new customers who may have an interest in your product or service but may not have interacted with your website before.

Retargeting can be used in a variety of ways, from creating ads on specific websites to targeting users based on their browsing history. This allows you to create more targeted campaigns that focus on engaging users who are more likely to be interested in your product or service. Additionally, it allows you to optimize your campaigns and spend more efficiently, as you can focus your budget on users who are more likely to convert.

Overall, retargeting is an incredibly powerful tool for optimization and can be used to create successful and cost-effective digital marketing campaigns. By targeting users who have already interacted with your brand or product, you can focus your efforts on more engaged users who have already expressed an interest in your product or service. This allows you to create more targeted campaigns that focus on engaging users who are more likely to be interested in your product or service and to optimize your campaigns and spend more efficiently.