Addressable TV - ATV Advertising

Addressable TV is different than normal TV. Ads are targeted based on household-level data and segmentation to serve ads during TV programming. You used to see cereal ads in the morning while watching the morning news. 

Addressable TV is the ability to serve different ad content to different audience segments watching the same TV program on IPTV set-top boxes or connected TV sets, based on specific audience targeting.

With addressable TV, you and your friend could both be watching the morning news on the same channel.  However, your TV shows you an ad for mobile, because you have been searching for new mobile in online. While your neighbor is served an ad for Movie tickets based on their online and offline data.

Why is TV addressable?

Image result for addressable tv benefits

Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

Addressable tv benefits

Addressable TV takes the tons of data that TV content providers collect and grants advertisers access to much more specific audiences. Demographic, geographic, behavioral and more complex data-matching through satellite, cable and IPTV delivery systems are just some of the ways targeting can be drastically improved.

Is it possible to rank well in Google if your site isn't mobile friendly?

If your site isn't mobile-friendly it won't affect directly in google rank but indirectly it will affect your rank

Ya, I know Keyword is the main factor for getting traffic but If your site isn't in mobile-friendly more chances for getting the Bounce rate. If your bounce rate high automatically your site rank will down in google for the same keyword.




Since 2010, mobile traffic has increased by over ~200%. 10 out of 9 users prefer smartphones to shop. 75% of mobile searches lead to online action within an hour.

If your site isn't mobile-friendly hard to Get rank in google as well the lead.

Best Social Media Platform for B2C

B2C

The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.

B2C Product : 

Whenever selling the product directly to the customer. For example cloth, Mobile, gymnastics items etc directly selling the customer.

B2C Service : 

Whenever providing the service to customers. For example travel agencies, they providing service like ticket booking, transport management, hete booking

Best Social Media Platform for B2C 

Best Platform for both B2C product and service for Facebook, Instagram, Snapchat & pinterest. So we can able to easily reach the customer via this type social medias.

Since the usage of social media around the world is ever-increasing. Social media statistics from 2021 show that there are 4.2 billion social media users worldwide, and this number is only growing. That equates to about 53% of the current population.

Best Social media Platform for B2B

Best Social media Platform for B2B [Product  and service]

What is B2B?

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output. 

There are two types of B2B and best Social media Platform is Linkedin and Twitter

* B2B Product 

A commercial Product transaction between two or more Organization. This type of business doesn't reach customer Directly. 

Every Organization needs some basic protect or raw material to run their company. So we can follow other organization peoples like the CEO, Marketing head..etc, and can able to approach them via message, sharing product article, new product launch, spec, etc.. We can run a campaign to reach them easily. 

* B2B Service:

Every Organization can't run without software service. Like CRM tool, Microsoft...etc. Some service based company make their product and providing service to other Organization. 

Impressions in advertising

Impressions An impression (in the context of online advertising). An impression is when an creative [Ad] is fetched from its source, and is countable. This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression. When ever advertising camapaign ad or creative[Image ad , video ad or search ad] showing to user vai display or video or search engine mode will record Impression. There are different kind of channel are available in adverting mord. Display ad Impressions Search ad Impressions Video ad Impressions