Retargeting Advertising Campaign

Retargeting refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing

The user enters your website and search, check details of the product or service but didn't buy OR book anything, and leaves the website.

Now the advertiser [Website onwer] runs an advertiser campaign to show the product/Service ad to the user on all the websites/channels/Social media etc.. where ever the user going/searching.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Benefits of Remarketing

Remarketing Helps You Stay Connected With Your Audience.

Remarketing Offers Higher Conversion Rates [CTR].

Lower Cost Per Conversions And Higher Return.

Highly Targeted Ad Text.

Remarketing Allows You To Display An Effective Call-to-action.

More Conversions Through Testing!

Look Alike Targeting

 Look Alike

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. 

For example there are 3 Users in the row. 

Usar A - Interested in Sports user and occasionally watch movies 

Usar BE - Interested in Movie user and occasionally watch Sports 

Usar C - Interested  in travel user and occasionally watch Sports

Now our campaign mainly targets Movie users. So we need to target User B since the user has the internet in Movies. Now we want to expand So we can target the similar intrested user. Now we can add User A also. Since user B mirrors user A interest. 

Similarly, user A liking all Sports pages and sometimes liking  Movie Videos and shorts. So we can consider User A is Movies look like the audience

SEO vs SEM

 SEO - Search Engine Optimization - Organic Search Result

Search engine optimization is the process of improving the visibility/quality and quantity of website traffic to a website or a web page from search engines.  SEO includes keyword research, link building, site audits, page optimization, rank tracking, reporting, and more

SEM - Search Engine Marketing - Paid Result

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages primarily through paid advertising. 

Search Engine Marketing (SEM) Software is tool to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. 

SEM Platforms:

Google. Google Search Engine is the best search engine in the world and it is also one of the most popular products from Google. 

Bing. Bing is Microsoft's answer to Google and it was launched in 2009. 

Yahoo.

Baidu.

AOL.

Ask.com.

Excite.

DuckDuckGo.