CTR CALCULATION :
CTR is click through rate , it measures the effectiveness of any advertisement . It is calculated by using a simple formula as below :
Example : A campaign having 728×90 Ad has served 10,000 impressions and has generated 100 clicks so what will be CTR of that Ad ?
CTR = (number of clicks / number of impressions) x 100
using above metrics ,
CTR = (100/10000) x 100 = 1 %
1% CTR means on every 100 impression there is one click.
CR CALCULATION :
CR is conversion rate , to calculate the conversion rate a simple formula is used :
CR = (number of conversions/Impressions) x 100 ,
so if number of conversion made are 20 in 1000 impressions , the conversion rate will be (20/1000) = 0.02 %
CTR is click through rate , it measures the effectiveness of any advertisement . It is calculated by using a simple formula as below :
Example : A campaign having 728×90 Ad has served 10,000 impressions and has generated 100 clicks so what will be CTR of that Ad ?
CTR = (number of clicks / number of impressions) x 100
using above metrics ,
CTR = (100/10000) x 100 = 1 %
1% CTR means on every 100 impression there is one click.
CR CALCULATION :
CR is conversion rate , to calculate the conversion rate a simple formula is used :
CR = (number of conversions/Impressions) x 100 ,
so if number of conversion made are 20 in 1000 impressions , the conversion rate will be (20/1000) = 0.02 %
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