Thursday, April 24, 2014

What is Overlay? What is Overlay Ad?

An overlay is a media element that 'floats' above other content. This could be text floating over video, or an expanding banner ad expanding over page content.

Overlay Ad
A banner ad that appears in the bottom 20% of the video window. Click action initiates a Linear video spot or takes the user to a website. Sold on a CPM and CPC basis.

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