Wednesday, September 21, 2022

DOOH vs OOH Ad Example

DOOH -  Digital out-of-home 

Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out-of-home) public spaces.



Benefits of DOOH Advertising

Reach Larger Audiences. Consumers no longer rely on traditional media channels for their information.

DOOH Flexibility. Investing in traditional advertising can be problematic.

Become a Storyteller.

Cost-Effective Advertising.

Add to the Location.

Increase Engagement Through Connectivity.


Measuring impressions

The most important metric in digital out-of-home is the number of impressions that a screen gets over a given time period. Determining how many impressions a screen gets, however, is a little tricky. With online advertising, one appearance of an ad on one screen is likely to reach one person


OOH - Out of Home

Out-of-home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between


DOOH & OOH Example 


Netflix France - GIFs



Apolosophy - Shampoo



Pepsi Max - Unbelievable Bus Shelter


Timberland - Augmented Reality Campaign


Hjärtat - The Coughing Billboard


Class Spring/Summer









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