DOOH - Digital out-of-home
Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out-of-home) public spaces.
Benefits of DOOH Advertising
Reach Larger Audiences. Consumers no longer rely on traditional media channels for their information.
DOOH Flexibility. Investing in traditional advertising can be problematic.
Become a Storyteller.
Cost-Effective Advertising.
Add to the Location.
Increase Engagement Through Connectivity.
Measuring impressions
The most important metric in digital out-of-home is the number of impressions that a screen gets over a given time period. Determining how many impressions a screen gets, however, is a little tricky. With online advertising, one appearance of an ad on one screen is likely to reach one person
OOH - Out of Home
Out-of-home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between
DOOH & OOH Example
Netflix France - GIFs
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