What is Overlay? What is Overlay Ad?

An overlay is a media element that 'floats' above other content. This could be text floating over video, or an expanding banner ad expanding over page content.

Overlay Ad
A banner ad that appears in the bottom 20% of the video window. Click action initiates a Linear video spot or takes the user to a website. Sold on a CPM and CPC basis.

IP-based geo-targeting

IP-based geo-targeted advertising is delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address.

What is Internet service provider(IPS)?

An internet service provider (ISP) is a business or organization that provides internet access and related services.

Typically, internet access is provided by a class of ISPs called access providers who focus on provide a connection via dial-up, DSL, cable internet, FTH, or other, similar technologies. An access provider may choose different technologies based on whether thye focus more on home users or business clients.

Other types of ISPs include transit ISPs who provide internet access to smaller ISPs and hosting ISPs who provide internet access for servers.

What is ITV (Interactive Television)?

Any technology that allows for two-way communication between the audience and the television service provider (such as the broadcaster, cable operator, set-top box manufacturer).

What is Click-stream?

1) The electronic path a user takes while navigating from site to site, and from page to page within a site; 

2) A comprehensive body of data describing the sequence of activity between a user’s browser and any other Internet resource, such as a Web site or third party ad server.