Online Privacy Alliance (OPA) & Online Publishers' Association (OPA)

Online Privacy Alliance (OPA)

A group of corporations and associations who have come together to introduce and promote business-wide actions that create an environment of trust and foster the protection of individuals' privacy online. See privacyalliance.org for more information.

 Online Publishers' Association (OPA)

Trade association representing a segment of online publishers. See the Online-Publishers.org for more information.

What is Overlay? What is Overlay Ad?

An overlay is a media element that 'floats' above other content. This could be text floating over video, or an expanding banner ad expanding over page content.

Overlay Ad
A banner ad that appears in the bottom 20% of the video window. Click action initiates a Linear video spot or takes the user to a website. Sold on a CPM and CPC basis.

IP-based geo-targeting

IP-based geo-targeted advertising is delivered to a user’s geographic location as determined by his or her Internet Protocol (IP) address.