Monday, January 2, 2023
Programmatic advertising Targeting | Programmatic Campaign Targeting
Programmatic advertising explained | Targeting Keys | Optimization | platforms
Programmatic advertising is a term that has become very popular in the digital marketing world in recent years. It refers to the automated acquisition of digital advertising space through real-time auctions. In this type of advertising, buyers and sellers use sophisticated software to purchase and sell digital ad space in an automated manner.
The process of programmatic advertising begins with an advertiser bidding for a certain amount of ad space, such as a banner ad. The auction is then conducted in real-time, with the highest bidder winning the rights to the ad space. This process is done within milliseconds, allowing advertisers to quickly purchase the ad space they want.
There are a number of benefits to programmatic advertising. It is much faster than traditional methods of purchasing ad space, and it is also more cost-effective as there are no middleman costs associated with it. Advertisers can also have more control over the type of ad they are buying and the audience they are targeting. Additionally, programmatic advertising allows for more accurate targeting, as advertisers can buy the exact type of ad space they require and target the exact audience they want to reach.
Overall, programmatic advertising is an efficient and cost-effective way for advertisers to purchase digital ad space. With its precise targeting capabilities, it enables advertisers to reach their desired audience quickly and effectively. With its growing popularity, programmatic advertising is likely to become an even more prevalent form of digital advertising in the future.
Programmatic advertising platforms
Programmatic advertising platforms are a revolutionary way for businesses to target, manage, and optimize their digital marketing campaigns. These platforms allow companies to access a wide range of data to make informed decisions about where to place their ads and how to best target potential customers.
Programmatic advertising platforms are based on algorithms that are designed to analyze data and identify the most effective way to serve ads to the right audiences. The algorithms are constantly learning and adapting to the changing digital landscape, allowing businesses to stay ahead of the competition.
Programmatic advertising platforms provide businesses with a variety of tools and features to help them reach their target audience. For example, they can help businesses target specific demographics, locations, and interests. Additionally, they can provide detailed analytics on the performance of their campaigns, allowing them to make adjustments and optimize their strategies as needed.
Programmatic advertising platforms are also great for managing large ad campaigns. With these platforms, businesses can set up automated rules for their campaigns, such as setting a budget limit, adjusting bids, and targeting the right audiences. This removes the need for manual intervention and allows businesses to focus on other aspects of their campaigns.
Overall, programmatic advertising platforms are a great way for businesses to manage their digital marketing campaigns. With the right tools and strategies, businesses can maximize the effectiveness of their campaigns and reach their target audiences more efficiently.
How to select a programmatic advertising platform
Programmatic advertising is the use of software to purchase digital advertising, as opposed to the traditional process of negotiating with a sales representative. This type of advertising has become increasingly popular in recent years, as it allows advertisers to target specific audiences more accurately and cost-effectively.
When selecting a programmatic advertising platform, there are several key factors that need to be taken into consideration.
1. Targeting Capabilities: The platform should be able to target the right audience for your campaign. You should be able to target based on demographics, location, device type, interests, and more.
2. Ad Formats: The platform should offer a variety of ad formats to fit your needs. This includes display ads, video ads, mobile ads, and more.
3. Pricing: Different platforms offer different pricing models. It's important to understand how the platform will charge you for your campaigns.
4. Transparency: It's important to select a platform that is transparent about its fees, how it charges for campaigns, and how it will report on campaign results.
5. Support: The platform should offer a variety of support options, such as online tutorials, customer service, and more.
Once you have taken these factors into consideration, you can begin to narrow down your list of potential platforms. It's important to do some research into each platform to ensure that it meets your needs and budget. Additionally, you may want to reach out to the platform's customer service team to ask any questions you may have.
By taking the time to select the right programmatic advertising platform for your needs, you can ensure that your campaigns are successful and cost-effective.
Monday, October 3, 2022
Demo targeting
Demographic targeting is defined as a type of marketing segmentation. Segments include Age, gender, family size, religion, ethnicity, education, and even income. The data from this can be segmented into different markets, which allows companies to accurately target consumers.
You can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
Most of the demo targeting will use AND-OR rules.
So the demo targeting is Gender [F] And Age [13-21]
For example, SAKA retail wants to sell Women's T-shirts for teenagers.
Wednesday, September 21, 2022
DOOH vs OOH Ad Example
DOOH - Digital out-of-home
Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out-of-home) public spaces.
Benefits of DOOH Advertising
Reach Larger Audiences. Consumers no longer rely on traditional media channels for their information.
DOOH Flexibility. Investing in traditional advertising can be problematic.
Become a Storyteller.
Cost-Effective Advertising.
Add to the Location.
Increase Engagement Through Connectivity.
Measuring impressions
The most important metric in digital out-of-home is the number of impressions that a screen gets over a given time period. Determining how many impressions a screen gets, however, is a little tricky. With online advertising, one appearance of an ad on one screen is likely to reach one person
OOH - Out of Home
Out-of-home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between
DOOH & OOH Example
Netflix France - GIFs
Monday, September 19, 2022
Prospecting Advertising Campaign
Prospecting. Ads are shown to new people who are most likely to engage with your brand and become your next customers.
Retargeting. Ads are shown to people who visited your website but left without becoming a customer.