Tuesday, January 3, 2023

Prospecting targeting | Prospecting targeting optimization

 Prospecting targeting

Prospecting targeting is an important strategy for any business that wants to grow and expand its customer base. By targeting specific prospects, businesses can focus their efforts on the right people and build relationships that will lead to more sales. Here are some tips on how to effectively use prospecting targeting to increase sales. 

1. Create a Clear Target Audience. The first step in any prospecting targeting strategy is to identify your target audience. This means looking at the demographics, interests, and behavior of your ideal customer. Once you have a clear picture of who your target audience is, you can create a list of prospects that fit the criteria.

2. Use Social Media to Reach Prospects. Social media is an invaluable tool for businesses looking to target prospects. It gives you access to millions of potential customers and allows you to quickly build relationships with them. Use social media to create content that resonates with your target audience and get them interested in your offerings.

3. Use Email Marketing to Reach Prospects. Email marketing is another great way to target prospects. You can use email to send out newsletters, special offers, and other content that will help you build relationships with prospects. It’s also a great way to keep in touch with prospects and remind them of your offerings.

4. Use Direct Mail to Reach Prospects. Direct mail is still a great way to reach prospects. You can use it to send out postcards, brochures, and other materials that will help you engage with your target audience.

5. Monitor Your Results. After you’ve implemented your prospecting targeting strategy, it’s important to monitor your results. Track the success of your campaigns and adjust your strategy as needed. 

Prospecting targeting is an essential strategy for any business that wants to grow and expand its customer base. By creating a clear target audience, using social media and email marketing to reach prospects, and using direct mail to build relationships, businesses can increase their sales and grow their customer base.

Prospecting targeting optimization 

Prospecting targeting optimization is a strategy used by many businesses to increase their potential customer base and improve their marketing return on investment (ROI). By using a combination of data analysis, predictive algorithms, and artificial intelligence, businesses can identify and target customers who are more likely to become loyal, long-term customers. This type of optimization helps businesses identify the most profitable customers and target them with relevant and personalized messages.

Data analysis is used to identify customer characteristics and behaviors that indicate a higher propensity to purchase from the company. This data can be used to create customer segments that have similar characteristics. Predictive algorithms are then used to compare the current customer base to the segments and to make predictions about the likelihood of a customer making a purchase. Artificial intelligence is then used to further refine the segments and determine which ones are most likely to convert into loyal customers.

Once the potential customer segments are identified, businesses can begin to target them with relevant messages. This can include targeted ads, email campaigns, direct mail, and other forms of marketing. By targeting potential customers who are more likely to become loyal customers, businesses can increase their ROI and maximize their marketing efforts.

Prospecting targeting optimization is an effective way to identify potential customers and target them with the right message. With the right data, predictive algorithms, and artificial intelligence, businesses can maximize their marketing efforts and increase their ROI. By targeting potential customers who are more likely to become loyal customers, businesses can increase their customer base and improve their bottom line.

Monday, January 2, 2023

Programmatic advertising vs Digital advertising

 Programmatic advertising vs Digital advertising 

When it comes to digital marketing, there are many different strategies available to businesses. Two of the most popular strategies are programmatic advertising and digital advertising. Both strategies offer a number of advantages, but there are also some key differences that should be taken into account when deciding which one is best for your business.

Programmatic advertising is an automated process of buying and selling ads. This type of advertising is done through real-time bidding, where an algorithm decides which ads to display based on user data. Programmatic advertising is attractive because it allows marketers to target the right people at the right time, which can lead to more effective campaigns and better ROI.

Digital advertising, on the other hand, is a more traditional form of advertising. This type of advertising involves the creation of ads that are placed on websites, search engines, and social media platforms. Digital advertising is often used to reach a broad audience and can be a great way to generate brand awareness.

The key difference between programmatic advertising and digital advertising is that programmatic advertising is more targeted and data-driven. It uses algorithms to target specific audiences based on their online behaviors. This allows for a more efficient use of resources, as marketers can be sure that their ads are reaching the right people. Digital advertising, on the other hand, is more general and can be less effective in reaching the right people.

When deciding which type of advertising is best for your business, it is important to consider your goals and budget. Programmatic advertising can be more cost-effective and targeted than digital advertising, but it may require more time and resources to set up. Digital advertising may be easier to set up and can be a great way to reach a wide audience, but it may not be as targeted as programmatic advertising.

Ultimately, both programmatic advertising and digital advertising can be effective strategies for reaching your target audience. By carefully considering your goals and resources, you can decide which type of advertising is right for your business.

Programmatic advertising vs Digital advertising advantages 

In the modern digital advertising landscape, programmatic and digital advertising are two of the most important channels for marketers and advertisers. Both offer a range of advantages, but they also have their differences. This blog post will explore the pros and cons of programmatic advertising and digital advertising to help you decide which is the best option for your business.

Programmatic Advertising Advantages

Programmatic advertising offers a number of advantages over traditional digital advertising. The most significant benefit of programmatic advertising is its ability to target the right audience. Using sophisticated algorithms, programmatic advertising can target users based on their interests, behavior, and demographics. This allows marketers to deliver more tailored ad campaigns that are more likely to resonate with their target audience.

Another advantage of programmatic advertising is its ability to automate the ad buying process. Programmatic ad buying platforms enable marketers to purchase ads in real-time, without having to manually negotiate with individual publishers. This saves marketers time and money, and allows them to scale their campaigns quickly and efficiently.

Finally, programmatic advertising offers a more cost-effective way to reach users. Since the ad buying process is automated, it allows for more efficient ad buying and bidding, which leads to lower costs.

Digital Advertising Advantages

Digital advertising is a great way to reach potential customers online. Unlike programmatic advertising, digital advertising offers more control over targeting and messaging. With digital advertising, marketers can target specific audiences based on their interests, location, and more. This allows for more customized campaigns that have a better chance of resonating with their target audience.

Digital advertising also offers greater potential for reach. With digital advertising, marketers can target users across multiple platforms and devices, which allows them to reach a larger audience. Additionally, digital advertising campaigns can be optimized in real-time, allowing marketers to quickly adjust their campaigns to improve performance.

Finally, digital advertising offers more transparency than programmatic advertising. With digital advertising, marketers can view detailed reports and analytics, which allows them to track their campaigns and make data-driven decisions.


Programmatic and digital advertising are two of the most important channels for marketers and advertisers in the modern digital landscape. While both offer a range of advantages, they also have their differences. Programmatic advertising offers more targeted and automated ad buying, while digital advertising offers more control, reach, and transparency. Ultimately, it’s up to you to decide which option is the best for your business.

Programmatic advertising vs Digital advertising  disadvantages 

Programmatic advertising and digital advertising are two of the most popular methods of advertising today. Both are effective ways to reach potential customers and both have their advantages and disadvantages. In this blog post, we’ll discuss the pros and cons of each type of advertising so you can decide which one is best for your business.

Programmatic advertising is a form of automated buying and selling of digital advertising space. It is an efficient way to target ads to the right people, and it is cost-effective since it eliminates the middleman. However, programmatic advertising can be difficult to manage and measure, as it is often done through a third-party platform. Additionally, the technology behind programmatic advertising can be complex and overwhelming, making it difficult to implement properly.

Digital advertising, on the other hand, is a more traditional form of advertising, where businesses buy space on websites, apps, or social media platforms to display their ads. Digital advertising is easier to manage and measure, as it is done directly through the platform. However, digital advertising is more expensive and time-consuming than programmatic advertising. Additionally, digital ads are often seen as intrusive or annoying, as they can be intrusive and disruptive.

So which type of advertising is best for your business? It really depends on your goals and budget. Programmatic advertising is the more cost-effective option, but it can be difficult to manage and measure. Digital advertising is a more traditional option, but it can be more expensive and intrusive. Ultimately, it’s up to you to decide which type of advertising is best for your business.

Programmatic advertising Targeting | Programmatic Campaign Targeting

Prospecting  targeting

Prospecting and targeting are two essential elements of successful sales strategies. Prospecting involves researching and identifying potential customers and leads, then connecting with them to pitch your product or service. Targeting involves narrowing down your prospecting list to the most promising leads and crafting a tailored message to them in order to increase the likelihood of making a sale. Both tactics are necessary for any salesperson to reach their goals and to be successful. By combining prospecting and targeting, you can ensure that you are making the most of every opportunity.

Look alike targeting

Look alike targeting is a form of marketing that allows companies to target consumers who have similar interests and characteristics as their existing customers. This type of targeting uses data-driven algorithms to identify potential customers that match the demographic profile of their current customer base. Companies can use this type of targeted marketing to reach out to potential customers that may be more likely to respond positively to their messaging. By using look alike targeting, companies can maximize their reach and ensure their marketing efforts are successful.

One way that marketers can try to identify their target consumers is through lookalike targeting. This technique uses data from past customers to create a list of people who are similar to the target customer. These similar customers can then be targeted with ads or other marketing messages.

Behavioral targeting 

Behavioral targeting is a method of digital advertising that uses an individual's browsing data to serve them targeted ads. It works by tracking a user's online activities, such as the websites they visit, their search terms, and the content they read or watch. With this information, advertisers can serve the user ads that are more likely to be relevant to them, increasing the chances that they will click on the ad and buy the product. Behavioral targeting also helps to reduce advertising costs, as the targeted ads are more likely to be effective than ads served to a broad audience.

Retargeting targeting 

Retargeting is an effective marketing strategy that allows businesses to target customers who have already interacted with their brand. This type of marketing allows businesses to better target potential customers by utilizing data from previous interactions and other sources. Through retargeting, businesses can create more tailored ads and offers that are more likely to be of interest to the customer and to result in a purchase. Retargeting allows businesses to better understand what their customers are looking for and to create more personalized marketing campaigns that will be more successful in turning potential customers into loyal customers.

Contextual targeting 

Contextual targeting is a form of digital advertising that uses the content of a website to determine the ads that are served to its visitors. The content of the website is analyzed to determine the interests of the visitors, and then the ads are tailored to match those interests. This type of targeting can be used to increase the relevance of the ads that are being served and to improve the user experience. It can also be used to increase the effectiveness of the ads and to ensure that the right people are seeing them. Contextual targeting is an effective way to reach the right audience with the right message.

Demo targeting 

Demo targeting is a marketing technique that focuses on potential customers based on demographic characteristics. It allows companies to tailor their advertising campaigns to target specific customer segments with messages that are designed to appeal to them. Demo targeting is based on the idea that certain demographic characteristics can be used to identify which people are more likely to show interest in a particular product or service. Demographic characteristics typically used for demo targeting include age, gender, income level, location, education level, and occupation. By focusing on these characteristics, companies can create more effective marketing campaigns that reach the right people at the right time.

Programmatic advertising explained | Targeting Keys | Optimization | platforms

Programmatic advertising is a term that has become very popular in the digital marketing world in recent years. It refers to the automated acquisition of digital advertising space through real-time auctions. In this type of advertising, buyers and sellers use sophisticated software to purchase and sell digital ad space in an automated manner.

The process of programmatic advertising begins with an advertiser bidding for a certain amount of ad space, such as a banner ad. The auction is then conducted in real-time, with the highest bidder winning the rights to the ad space. This process is done within milliseconds, allowing advertisers to quickly purchase the ad space they want.

There are a number of benefits to programmatic advertising. It is much faster than traditional methods of purchasing ad space, and it is also more cost-effective as there are no middleman costs associated with it. Advertisers can also have more control over the type of ad they are buying and the audience they are targeting. Additionally, programmatic advertising allows for more accurate targeting, as advertisers can buy the exact type of ad space they require and target the exact audience they want to reach.

Overall, programmatic advertising is an efficient and cost-effective way for advertisers to purchase digital ad space. With its precise targeting capabilities, it enables advertisers to reach their desired audience quickly and effectively. With its growing popularity, programmatic advertising is likely to become an even more prevalent form of digital advertising in the future.

Programmatic Advertising Keys

The benefits of programmatic advertising have made it a preferred option for many businesses and organizations. But what are the key things to consider when setting up a programmatic advertising campaign? Here, we outline the key elements to consider when launching a programmatic advertising campaign.

1. Targeting: It's essential to have an accurate understanding of who you want to reach with your programmatic advertising. This includes understanding the target audience's demographics, interests, online behaviour, and other characteristics. This information can be gathered from research, focus groups, and surveys.

2. Ad Placement: It's important to consider where your ads are being placed in order to maximize reach and engagement. This involves researching the best websites for your target audience, as well as the best times of day for maximum visibility.

3. Budget: Programmatic advertising campaigns can be tailored to fit any budget, but it's important to understand the cost of each ad placement. This includes the cost per impression, cost per click, and other associated fees.

4. Creative: Creative elements such as design, copywriting, and video production can all make or break a programmatic advertising campaign. It's important to ensure that the creative is engaging and aligned with the target audience.

5. Measurement: It's important to track and measure the success of the programmatic advertising campaign in order to ensure it is meeting the desired objectives. This should include metrics such as impressions, clicks, conversions, and ROI.

By considering these key elements when launching a programmatic advertising campaign, businesses and organizations can be sure they are getting the most out of their budget and maximizing the reach and engagement of their ads.

Programmatic advertising Optimization

Programmatic advertising is on the rise. As marketers look for more efficient and cost-effective ways to reach their target audiences, programmatic advertising optimization is becoming increasingly popular. But what is programmatic advertising optimization and how does it work?

Programmatic advertising optimization is the process of using data-driven insights to optimize digital ad campaigns for better performance. This process involves analyzing data from past campaigns and using it to inform decisions about future campaigns. For example, data from past campaigns can be used to identify which ad formats are most successful, which targeting strategies should be used, and which channels should be emphasized.

Programmatic advertising optimization also involves using sophisticated algorithms to automate the buying and selling of digital ad space. This allows marketers to target their campaigns more accurately, optimize bids more effectively, and get better value for their ad spend.

Finally, programmatic advertising optimization allows marketers to track and measure the performance of their campaigns in real-time. This enables them to quickly identify any potential issues and take corrective action to improve results.

Overall, programmatic advertising optimization can help marketers get the most out of their digital ad campaigns. Through a combination of data-driven insights and sophisticated algorithms, marketers can maximize their ROI and get better results. If you’re looking to get the most out of your digital ad campaigns, programmatic advertising optimization is definitely worth exploring.

Programmatic advertising platforms 

Programmatic advertising platforms are a revolutionary way for businesses to target, manage, and optimize their digital marketing campaigns. These platforms allow companies to access a wide range of data to make informed decisions about where to place their ads and how to best target potential customers.

Programmatic advertising platforms are based on algorithms that are designed to analyze data and identify the most effective way to serve ads to the right audiences. The algorithms are constantly learning and adapting to the changing digital landscape, allowing businesses to stay ahead of the competition.

Programmatic advertising platforms provide businesses with a variety of tools and features to help them reach their target audience. For example, they can help businesses target specific demographics, locations, and interests. Additionally, they can provide detailed analytics on the performance of their campaigns, allowing them to make adjustments and optimize their strategies as needed.

Programmatic advertising platforms are also great for managing large ad campaigns. With these platforms, businesses can set up automated rules for their campaigns, such as setting a budget limit, adjusting bids, and targeting the right audiences. This removes the need for manual intervention and allows businesses to focus on other aspects of their campaigns.

Overall, programmatic advertising platforms are a great way for businesses to manage their digital marketing campaigns. With the right tools and strategies, businesses can maximize the effectiveness of their campaigns and reach their target audiences more efficiently. 

How to select a programmatic advertising platform

Programmatic advertising is the use of software to purchase digital advertising, as opposed to the traditional process of negotiating with a sales representative. This type of advertising has become increasingly popular in recent years, as it allows advertisers to target specific audiences more accurately and cost-effectively.

When selecting a programmatic advertising platform, there are several key factors that need to be taken into consideration. 

1. Targeting Capabilities: The platform should be able to target the right audience for your campaign. You should be able to target based on demographics, location, device type, interests, and more.

2. Ad Formats: The platform should offer a variety of ad formats to fit your needs. This includes display ads, video ads, mobile ads, and more.

3. Pricing: Different platforms offer different pricing models. It's important to understand how the platform will charge you for your campaigns.

4. Transparency: It's important to select a platform that is transparent about its fees, how it charges for campaigns, and how it will report on campaign results.

5. Support: The platform should offer a variety of support options, such as online tutorials, customer service, and more.

Once you have taken these factors into consideration, you can begin to narrow down your list of potential platforms. It's important to do some research into each platform to ensure that it meets your needs and budget. Additionally, you may want to reach out to the platform's customer service team to ask any questions you may have. 

By taking the time to select the right programmatic advertising platform for your needs, you can ensure that your campaigns are successful and cost-effective.

List of programmatic advertising platforms

Programmatic advertising is an automated way for marketers to purchase digital ads. It uses sophisticated software to target ads to specific audiences, and it has become a popular method for digital marketing.

Programmatic advertising platforms provide an efficient and cost-effective way for companies to reach their target audiences. With the rise of digital media, it’s becoming increasingly important for marketers to understand and take advantage of these platforms.

Here is a list of some of the most popular programmatic advertising platforms:

Google Ads: Google Ads is a powerful programmatic advertising platform that enables marketers to target and reach customers through search, display, video, and app campaigns. It’s a great choice for businesses of all sizes, as it provides a range of features, such as customizable ad formats, detailed reporting, and audience segmentation.

Facebook Ads: Facebook Ads is a powerful programmatic advertising platform that enables marketers to reach their target audiences on the world’s largest social network. It provides extensive targeting options and detailed analytics, making it a great choice for businesses of all sizes.

Amazon Advertising: Amazon Advertising is a programmatic advertising platform that enables marketers to reach customers on Amazon.com and Amazon’s other properties. It’s a great choice for businesses that want to reach their target audience through the world’s largest e-commerce platform.

Twitter Ads: Twitter Ads is a powerful programmatic advertising platform that enables marketers to reach their target audiences on Twitter. It provides a range of features, such as detailed analytics and powerful targeting options.

LinkedIn Ads: LinkedIn Ads is a programmatic advertising platform that enables marketers to reach their target audiences on the world’s largest professional networking site. It provides a range of features, such as detailed analytics and powerful targeting options.

Bing Ads: Bing Ads is a powerful programmatic advertising platform that enables marketers to reach their target audiences through the world’s second-largest search engine.

These are just a few of the most popular programmatic advertising platforms. With the right platform, you can reach your target audience quickly and effectively. So if you’re looking to leverage the power of programmatic advertising, be sure to check out one of these platforms.

Monday, October 3, 2022

Demo targeting

 Demographic targeting is defined as a type of marketing segmentation. Segments include Age, gender, family size, religion, ethnicity, education, and even income. The data from this can be segmented into different markets, which allows companies to accurately target consumers.

You can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income. 

if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men. 

Most of the demo targeting will use AND-OR rules. 

So the demo targeting is Gender [F] And Age [13-21] 

For example, SAKA retail wants to sell Women's T-shirts for teenagers. 

Wednesday, September 21, 2022

DOOH vs OOH Ad Example

DOOH -  Digital out-of-home 

Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out-of-home) public spaces.

Benefits of DOOH Advertising

Reach Larger Audiences. Consumers no longer rely on traditional media channels for their information.

DOOH Flexibility. Investing in traditional advertising can be problematic.

Become a Storyteller.

Cost-Effective Advertising.

Add to the Location.

Increase Engagement Through Connectivity.

Measuring impressions

The most important metric in digital out-of-home is the number of impressions that a screen gets over a given time period. Determining how many impressions a screen gets, however, is a little tricky. With online advertising, one appearance of an ad on one screen is likely to reach one person

OOH - Out of Home

Out-of-home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between

DOOH & OOH Example 

Netflix France - GIFs

Apolosophy - Shampoo

Pepsi Max - Unbelievable Bus Shelter

Timberland - Augmented Reality Campaign

Hjärtat - The Coughing Billboard

Class Spring/Summer

Monday, September 19, 2022

Prospecting Advertising Campaign

Prospecting. Ads are shown to new people who are most likely to engage with your brand and become your next customers. 

Retargeting. Ads are shown to people who visited your website but left without becoming a customer.


Retargeting Advertising Campaign

Retargeting refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing

The user enters your website and search, check details of the product or service but didn't buy OR book anything, and leaves the website.

Now the advertiser [Website onwer] runs an advertiser campaign to show the product/Service ad to the user on all the websites/channels/Social media etc.. where ever the user going/searching.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Benefits of Remarketing

Remarketing Helps You Stay Connected With Your Audience.

Remarketing Offers Higher Conversion Rates [CTR].

Lower Cost Per Conversions And Higher Return.

Highly Targeted Ad Text.

Remarketing Allows You To Display An Effective Call-to-action.

More Conversions Through Testing!

Friday, September 2, 2022

Look Alike Targeting

 Look Alike

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. 

For example there are 3 Users in the row. 

Usar A - Interested in Sports user and occasionally watch movies 

Usar BE - Interested in Movie user and occasionally watch Sports 

Usar C - Interested  in travel user and occasionally watch Sports

Now our campaign mainly targets Movie users. So we need to target User B since the user has the internet in Movies. Now we want to expand So we can target the similar intrested user. Now we can add User A also. Since user B mirrors user A interest. 

Similarly, user A liking all Sports pages and sometimes liking  Movie Videos and shorts. So we can consider User A is Movies look like the audience

Wednesday, August 31, 2022


 SEO - Search Engine Optimization - Organic Search Result

Search engine optimization is the process of improving the visibility/quality and quantity of website traffic to a website or a web page from search engines.  SEO includes keyword research, link building, site audits, page optimization, rank tracking, reporting, and more

SEM - Search Engine Marketing - Paid Result

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages primarily through paid advertising. 

Search Engine Marketing (SEM) Software is tool to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. 

SEM Platforms:

Google. Google Search Engine is the best search engine in the world and it is also one of the most popular products from Google. 

Bing. Bing is Microsoft's answer to Google and it was launched in 2009.