Tuesday, December 31, 2013

Basic Formulas in Online Advertising : eCPC CALCULATION

eCPC, is a metric used by Internet marketers to calculate the effectiveness of their online campaigns when the rate model used is CPC . eCPC can also be termed as ” profitable per click” so if the actual CPC is $2 and the eCPC is coming as $1 per click , than $1 is the profit on each clicks .

Net profit = CPC – eCPC

eCPC = (Total spent or revenue / clicks)

Example : If eCPC needs to be calculated for a single Ad size say 300×250 , we just need to figure out how much the Ad size has spent and how much clicks it has generated , so if it is like $200 has been spent and the clicks generated are 100 with actual CPC set to $3 .

using the formula ,

eCPC = ( 200 / 100 ) = $ 2

So , net profit = ( 3 – 2 ) = $1.


  1. Its my great pleasure to visit your blog and to enjoy your great posts here. I like it a lot. I can feel that you paid much attention for those articles, as all of them make sense and are very useful.  bsdisplays

  2. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... Worldwide free classifieds site

  3. Visibility And Control Over Data And Threats Across SaaS, PaaS And IaaS Environments. Protect Your Critical Data Across A Fully Integrated Cloud Security Platform. CASB. CNAPP.SimpleumSafe Mac File Encryption 2022 Crack + Keygen

  4. We are so thrilled that you're back. It's going to be wonderful working with you again. · So glad to see you come back to work. You were always .Welcome Back To Work Messages 2023


In Article